A couple months ago, I sent out a simple email to a handful of people I respect.
No call to action. No tracking. No big plan.
Just one idea (because no one needs ten) that stuck from the week before – marketing, sales, life, whatever actually hit.
I called it The ONE Thing.
To be honest, I wasn’t sure anyone would care. But people replied. A lot. They told me to keep going. That it was refreshing. That it actually felt human.
So I did.
Every Monday(ish), I drop one thing. One idea worth pausing for. Could be about marketing, behavior, writing, relationships, or just navigating the weirdness of work and life. Sometimes it's a counterintuitive research finding that exposes how we actually behave versus how we think we behave. Sometimes it's calling out unproven claims everyone accepts as fact. Always backed by evidence, never motivational BS.
This isn't about ten tactics or five steps or recycled advice. It's about one sharp insight that makes you think differently. Not trying to build a funnel. Just trying to say something real (a pretty radical act these days).
Browse the archive. See what catches your eye. If you want it delivered to your inbox every Monday, subscribe.
// Ann
